Good design is…

Dieter Rams’ 10 design commandments:

Good design is innovative

Good design is useful

Good design is aesthetic

Good design makes a product understandable

Good design is unobtrusive

Good design is honest

Good design is long-lasting

Good design is consistent down to the last detail

Good design is environmentally friendly

Good design is as little design as possible

 

http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign