Tag Archive for strategy

Strategic User experience and why good design = good business

Throughout history we can find moments where strategic design decisions have fundamentally changed consumer habits, beliefs and their emotional connection to the environment around them. Think about Frank Lloyd Wright’s design of the Guggenheim Museum or Jonathan Ives design of Apple products, both involved a good understanding of the marketplace and public consumer behaviours. But many companies, in their haste… Read more →

Play, strategy and improv. UX Cambridge 2011

  UX has never been more relevant. As UX practitioners, we are being respected by absolutely EVERYONE. Here are a few reasons why… We play well with everyone Only a fifth of participants at my UX Cambridge workshop “Idea to prototype in just 180 minutes“, were UX designers, front end dev or usability researchers. The rest were made up of… Read more →