simplicity –

Tag: simplicity

Sketching your notes make them more memorable and fun!

I attended the Agile UX for Start ups event last night at the British Film Institute. We all ended up sitting in a ‘fish bowl’ of a room where a bar (where people drink) could look into our room and gain insights into why design and UX people are so creative! The presentations if anything, highlighted the fact that Agile… Read more →

One design is enough

“If you go see a doctor with a headache, he gives you an aspirin” Paul Rand, 1991 Just like a doctor, a designer only needs to give the client ONE SOLUTION to a problem. There is no real point showing two, three or a hundred options apart from what I call the “reassurance fallacy”, where a client feels better being… Read more →