logos – eewei.com

Tag: logos

One design is enough

“If you go see a doctor with a headache, he gives you an aspirin” Paul Rand, 1991 Just like a doctor, a designer only needs to give the client ONE SOLUTION to a problem. There is no real point showing two, three or a hundred options apart from what I call the “reassurance fallacy”, where a client feels better being… Read more →