I have worked on defining the entire user experience design for the following projects including brainstorming, game storming, persona creation, creative direction, wire framing, user journey definition, usability testing, managing the user experience into the agile development process.
A sample of my most recent work:
Skyscanner.net
Skyscanner is a powerful, flexible and fun way of finding the cheapest flights. They provide instant comparison on flight prices for over 670,000 routes on over 600 airlines, as well as price comparison for car hire, hotels and holidays. I ran the project discovery and envisioning phase which includes:
- Business modelling
- Customer research
- Overall user experience for core journeys and features
- Redefining their travel offering to incorporate rail alongside flight search results
- Next steps are to fully integrate car hire and hotel bookings fas part of a holistic end to end user experience
- Incorporate an exciting rebrand into the new site
- Gather requirements and define the user experience for the next mobile iphone and android app
MDA Searchflow
SearchFlow is an electronic conveyancing search service and the UK’s leading property search provider. They provide a one-stop shop for legal professionals in the residential and commercial markets who conduct property and other financial transactions. I ran the discovery and envisioning phase to define the minimum viable proposition to enable their development team to work with a team at Thoughtworks to deliver a slick product proposition quickly to market.
Lonely planet
Since redesigning the Lonely Planet web site, traffic is up 20% in the targeted US market and 30% in the UK, 2010 results – concrete indicators of the inroads being made despite the global slump in the travel market occasioned by the global financial crisis. The project is considered by BBCW Directors as the most significant technology delivery in 2008. Award nominations including the Gourmet Traveler website of the year 2009 have been garnered, and the site has won the Webby for best Travel Site as well as an iAward for technology innovation in the Tourism and Hospitality category.
EDF Energy (Nuclear Power)
The EDF Energy Nuclear Power site informs consumers about the benefits of nuclear powered energy so they can make a decision about switching. The site relies heavily on a clear set of info graphics to show statistics that will certainly make you consider nuclear as a viable alternative to fossil fuel. I worked with a core envisioning team, leading the user experience team that went on to deliver the project. Written content, tone of voice, accurate statistics, well branded illustrations together with a simple easy to use navigation were key to the success of the site.
WGSN
WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. I defined a new cutting edge user experience and the information architecture for the largest Fashion trend forecasting company in the world. Creatively directed the graphic design process to ensure correct look and feel and delivery of assets. Conducted remote usability studies with clients (B2B site) from around the world. Worked closely with the core editorial and production team to get content and global templates ready for production.
Which?Mobile
With over 50 years experience – Which? has consumer interests at heart. They campaign to protect your consumer rights, review products and offer independent advice on a wealth of subjects. I managed and led the design delivery of a new mobile phone switching website backed by the UK’s most recognized independent consumer advice brand. The product has a unique user interface that allows users to visually define their needs to save them both time and money, backed up with thorough phone testing information not available anywhere else in the world to help them with their decision making.
Microsoft – MSN International sites
TouchLocal
Telstra International
Debenhams
IPC Media (various sites)
For more examples of work please email me
