It doesn’t matter what you do if people don’t identify with why you are doing it. What drives you? How will you make a difference in people’s lives? Why should people want to know you? People want a relationship with a brand and those who remain loyal believe that you understand them and want them to succeed in life; you love them for who they are as individuals. They feel that a relationship can be built that is worthy of their time and effort.
“Efforts and courage are not enough without purpose and direction.”
– John F. Kennedy
- Make sure your purpose is clear to people in everything you say and do
- Decide what your design principles are (simplicity, beauty…)
- Create product and services that people will fall in love with
Watch this Simon Sinek video about the Golden Circles: