Category: UX

“Stupid is as stupid does” – Is Smart tech making us dumber?

Smart devices support our physical, emotional and financial well being; connecting digital and real world experiences to improve who we are as human beings. But are we in danger of losing our souls when we swap the need to think for ourselves for complex algorithmic analyses that tell us what to do or even go as far as do it… Read more →

Physical vs Digital vs Engagement – 4D UX Design

I guest lecture at Kingston University Business School a few times a year. One of these lectures is a workshop that kick starts the new academic year with a “Design Challenge” similar to the hack-a-thons, Design Jams and other workshops I have run in the past at UK and other international conferences. Keys to success include speed and the ability to… Read more →

Why Chief Design Officers Need To Lead In The Boardroom

“A successful digital product strategy uses validated learning, scientific experimentation, and iterative releases to deliver products and services as a cross-functional team that accurately meet customer and business needs with a minimum waste of investment.” – Eewei Chen, How To Create Awesome Digital Consumer Products Background Many traditional methods of advertising and marketing are no longer effective alone at convincing consumers to… Read more →