usefulness

Why Chief Design Officers Need To Lead In The Boardroom

“A successful digital product strategy uses validated learning, scientific experimentation, and iterative releases to deliver products and services as a cross-functional team that accurately meet customer and business needs with a minimum waste of investment.” – Eewei Chen, How To Create Awesome Digital Consumer Products Background Many traditional methods of advertising and marketing are no longer effective alone at convincing consumers to… Read more →

Understand cultural implications to make design relevant

I recently spoke and ran a workshop at UXUtSAV, the first and largest international UX event in India’s history. I was so honoured at being asked to present and although tiring came away very exhilarated and content. this is my third trip to Bangalore and each time I am always amazed at how intelligent, switched-on and willing to learn and… Read more →