simplicity –

Category: simplicity

Why Chief Design Officers Need To Lead In The Boardroom

“A successful digital product strategy uses validated learning, scientific experimentation, and iterative releases to deliver products and services as a cross-functional team that accurately meet customer and business needs with a minimum waste of investment.” – Eewei Chen, How To Create Awesome Digital Consumer Products Background Many traditional methods of advertising and marketing are no longer effective alone at convincing consumers to… Read more →

3 Minutes To Disrupt The Tech and Entertainment Industry

3 minutes This is the time I had to pitch, to a panel of judges and investors at the first TechPitch 4.5 event of 2013. It takes 3 minutes to make my coffee in the morning. Not a lot of time. If you know you’ve got a game changing idea and believe enough in it to put all your money… Read more →

Good design is…

Dieter Rams’ 10 design commandments: Good design is innovative Good design is useful Good design is aesthetic Good design makes a product understandable Good design is unobtrusive Good design is honest Good design is long-lasting Good design is consistent down to the last detail Good design is environmentally friendly Good design is as little design as possible Read more →