Category: creativity

Physical vs Digital vs Engagement – 4D UX Design

I guest lecture at Kingston University Business School a few times a year. One of these lectures is a workshop that kick starts the new academic year with a “Design Challenge” similar to the hack-a-thons, Design Jams and other workshops I have run in the past at UK and other international conferences. Keys to success include speed and the ability to… Read more →

Risk Getting Fired

This ingredient and many more can be found in my book, 101 Design Ingredients To Solve Big Tech Problems: Teams who fear making mistakes will never try anything different to change the world. Stand up for something you believe in, and back it up by taking risks that show your conviction. Become an innovation subversive. Prove it works first Set… Read more →

Why Chief Design Officers Need To Lead In The Boardroom

“A successful digital product strategy uses validated learning, scientific experimentation, and iterative releases to deliver products and services as a cross-functional team that accurately meet customer and business needs with a minimum waste of investment.” – Eewei Chen, How To Create Awesome Digital Consumer Products Background Many traditional methods of advertising and marketing are no longer effective alone at convincing consumers to… Read more →