Category: brainstorming

Physical vs Digital vs Engagement – 4D UX Design

I guest lecture at Kingston University Business School a few times a year. One of these lectures is a workshop that kick starts the new academic year with a “Design Challenge” similar to the hack-a-thons, Design Jams and other workshops I have run in the past at UK and other international conferences. Keys to success include speed and the ability to… Read more →

Kingston University Lean Startup Design Challenge

September 21-22, 2012 Kingston University invited me to kickstart their Design Thinking & Entrepreneurship Masters course with a 2 day hack-a-thon. I jumped at the chance to influence and guide the minds of clever business, design, film and fashion school students; injecting them early on with some Lean Startup techniques and introducing to the latest concepts that Large corporations and Startups are… Read more →

Figure out the root of the problem

Start with a single problem. Ask why that problem exists and write down the answer. With each subsequent answer, ask why the problem still exists. You will eventually get to the root cause of why something is not working then go and find a solution. “It isn’t that they can’t see the solution. It is that they can’t see the… Read more →